Liza Weidle is the FRS Communications CEO – Chief Encouragement Officer. She has more than two decades of experience encouraging and working with nonprofits, business leaders and the community to make an impact that brings return on investment.
Liza stays on top of the hottest social media and content trends. She is known as an influencer who builds relationships with thought leaders, maintains an active blog, and interacts across social media to leverage initiatives that make the world a better place.
Liza also has an unique perspective on media that comes from working as the NBC-17 Education Reporter, News and Observer Columnist, and Talent Acquisition Officer for Curtis Media Group. Liza’s columns were published for years in The News and Observer and some are captured in her book, “The Truth about Parenting: Navigating the Elementary Years.”
From TV, to print, to radio – Liza understands media and ways to get the word out about your company.
Compassion is the foundation of everything FRS Communications does. Our work is done “For Ruth’s Sake.” Most of you know about Ruth from the Bible who is known for her kindness and faithfulness. A little closer to home is Liza’s Grandmother Ruth, also known for her kindness and faithfulness in ministering to the churches across Eastern North Carolina.

In 2010, Liza was selected as the North Carolina Mom Congress delegate. The group collaborated with U.S. Secretary of Education Arne Duncan to write “Lesson Plan for Change. ” Liza also wrote blogs on Parenting.com web site, and attended other Mom Congress events in Washington, D.C. In 2011-2012, she served as the social media mentor that included leading workshops and writing guidelines.
“As a dedicated child advocate and an exceptional volunteer, Liza recognizes the need and the value of a united parent involvement effort that provides success for all children.” Tannis Nelson, Past President NC PTA
What People Say
Liza is a compelling public speaker and advocate with extensive experience in community outreach and volunteer engagement. I have worked with her in many professional and volunteer capacities over the last 15 years, and I have found her to be an effective and passionate leader. She thinks strategically and can communicate her vision to others. Liza has had a great impact on the community, bringing together diverse groups to focus on such important issues as suicide prevention and support of public education. Whenever I need advice or help, I reach out to Liza. Any organization would benefit from her expertise and her leadership.
Paula Lipford
Liza and FRS Communications did an outstanding job supporting and providing technical assistance in launching RUB OF THE WARRIOR’S inaugural Warrior Cooking Facebook Livestream event this week at the Cary Pink House! Liza is a great example of the excellence our military families demonstrate in all they do. Top notch professional!
Joan Myers, RUB OF THE WARRIOR Owner
Liza Weidle is a passionate ‘Woman In Action’ who has worked tirelessly over the years in support of causes/projects affecting Our World. Her current company manages content marketing, strategies and communications. Liza is an Influencer… “To Know Her Is To Love Her”
Carolyn Sampson, PDEFY