Liza Weidle is the FRS Communications CEO – Chief Encouragement Officer. She has more than two decades of experience encouraging and working with nonprofits, business leaders and the community to make an impact that brings return on investment. Liza also has an unique perspective on media that comes from working as the NBC-17 Education Reporter, News and Observer Columnist, and Talent Acquisition Officer for Curtis Media Group. From TV, to print, to radio – Liza understands media and ways to get the word out about your company.
The Meaning Behind FRS Communications
Compassion is the foundation of everything FRS Communications does. Our work is done “For Ruth’s Sake.” Liza’s Grandma Ruth was known for her kindness and faithfulness in ministering to the churches across Eastern North Carolina. Liza’s middle name is “Ruth” and what an inspiration and legacy for her to be named!
God’s wonderful world of nature was to Grandma Ruth a creation to be enjoyed. Flowers, trees, birds, mountains, and seashore presented her many opportunities to feel closer to her Master.
Shortly after Grandpa Whit’s death in 1946, Grandma Ruth began work at the Nurses Home at Duke, endearing herself to a host of nurses as “mother” and as personal friend for approximately 15 years.
After Liza’s father died in 1987, she found two treasures in the attic. One was a box that held all of Grandpa Whit’s sermons that she compiled into “Grandpa’s Whit and Wisdom” and a scrapbook of Grandma Ruth’s favorite poems from Grace Noll Crowell and other thoughts on life, love and serving the Lord. It only seemed appropriate that Grandma Ruth’s Legacy lived on in Liza’s company that has a foundation of hope and compassion.
One of Grandma Ruth’s favorite poems written by Grace Noll Crowell has ties to Wake County. “Your Young Men Shall Dream Dreams; Youth Raleigh on a far-off shore, deep dreams forever in his eyes…teach them to dare as Raleigh dared. In strange new paths yet unexplored. Where Science and waiting Progress hold their secret treasures deeply stored – teach them that service to mankind now offers all great hearts desire; God help us stir their noblest aims.
At Grandma Ruth’s funeral, her favorite hymn ended the service with these thoughts:
“Be this while life is mine, My canticle divine, May Jesus Christ be praised! Through all the ages long, May Jesus Christ be praised!”